In my post the other day about Mad Men and licensing music I forgot to talk about MTV. MTV has a huge advantage over everyone else because they get to use pretty much any music they want. Why? Because of their bullshit status as "music television".
I think because they used to show videos, they made some deal where they're just allowed to use any music they want over any of their shows. Pretty crazy. Especially when you watch almost any other cable network, and you hear the sad, imitation cheap music in their show's library.
And also when you remember the fact that MTV doesn't even show videos anymore. They are getting with murder. Music murder.
I can't believe I forgot to write about this because it just so happens that in my time off I watch Saved by the Bell every morning on MTV2. I don't even watch for the show, I watch for the commercials about the show. Because MTV2 has these fantastic Saved by the Bell commercials that I have seen a thousand times and want to see a thousand more times.
They prove the power of music.
They take a crappy show (Saved by the Bell), put an awesome song over it, and make that show awesome. The proof:
If you don't like that commercial, then here's some advice: never read this blog again, cause we clearly have nothing in common.
This has inspired imitations, and they are all good:
If I wasn't lazy, I would make a whole series of "awesome music over bad TV" videos. But alas, I've gotta get back to pretending to write screenplays.